2015 Air Force Football Uniform Reveal

In May we knew that we were getting new football uniforms that lined up with our first every style guide. Leading up to this reveal, I represented marketing/graphic design and led the coordination with our video services department, and our communications department.

We knew that everything needed to be perfect for our 2015 uniform reveal. We needed the players, the fans, the graduates, and our potential recruits to buy into to them immediately. We used a 5-prong attack to make sure the uniform reveal went as smoothly as possible.

  1. Press Release

    • The press release was the written detail that our fans crave and served as a hub on the website to the rest of our content

  2. Infographic

    • The infographic was created to give meaning to our fans about each element of the uniform. We wanted our fans to know that we were making these changes with a purpose and a meaning. This allows them to feel connected to the new uniforms and more accepting of the uniform change. The reaction to this was outstanding.

  3. New Uniform Gallery

    • The new uniform gallery gives the fans different, close-up images of the uniform and it’s elements.

  4. Historic Gallery

    • The historic uniforms was to show fans that we have made numerous changes throughout the years to the uniform and that this is just another evolution of Air Force Football.

  5. Uniform Hype Video

    • We wanted convey the energy and excitement of the new uniforms with the hype video.